I’ve led multiple global cross-functional projects that were about driving our brand equity by asking the right questions and developing compelling approaches to answer them. For example:

• Brand communications in a time of crisis (Covid)

• History in The Tweeting

• #RealTalk

This work generated trade press, talk tracks for industry events (Cannes) and provocative partnerships (Contagious).

From guiding hundreds of brands on their use of Twitter (and social) to helping market Twitter’s own product launches and b2b messaging pre and post acquisition - I have worked at the cutting edge of content and social media marketing for over a decade.

Across all of this, I have helped drive impact, virality and creative excellence by obsessively seeking the best story to tell to our audiences - and always taking a customer centric approach.

From responding to hundreds of briefs (including large Fortune 500 companies and small local businesses) and guiding teams of strategists and creatives in their ideation, strategic thinking and pitching - I have helped many of the world’s largest brands launch innovative campaigns that have won hearts, minds and awards.

The campaigns my team developed drove significant uplifts in Brand Effect results vs campaigns we were not involved with (+96% Awareness, +65% Recall, 8x Purchase Intent).

Some went on to win Media Week Awards, Clios, PR Week Awards, Outdoor Awards, Retail Awards and were shortlisted at Cannes.

I’ve established myself as a leader on brand positioning - from how we position the Twitter Next team to our customers, to how the wider sales team at Twitter should go to market in a way that feels of the moment.

I have an ability to ‘read the room’ and anticipate how and when we should evolve or overhaul, which I pair with a love for language that is simple, jargon-free and memorable.

I recently repositioned our Global Creative Strategy team at Twitter, creating a new mission and comms framework that will help the team and our customers understand our value in this new chapter.