The following are methods for the creative ideation process that I’ve developed from critiquing hundreds of briefs, pitches, insights, campaign wrap-ups and reports. Eimear Lambe 4/5/23 Eimear Lambe 4/5/23 The brief Read More Eimear Lambe 4/3/23 Eimear Lambe 4/3/23 The insight It all begins with an idea. Read More Eimear Lambe 4/1/23 Eimear Lambe 4/1/23 The pitch It all begins with an idea. Read More Eimear Lambe 12/1/22 Eimear Lambe 12/1/22 The impact Read More Eimear Lambe 11/10/22 Eimear Lambe 11/10/22 The lessons Read More Eimear Lambe 10/5/22 Eimear Lambe 10/5/22 The new Read More
