The lessons

I’ve learned a lot from a wonderful array of people, here are some of the things I come back to often.

  • Message delivered; message received: These are not always the same. If someone’s not ‘getting it’ - it’s not their fault, it means you have to try a new way of communicating it. Dara Nasr, the Twitter UK MD, gave me this lesson early into my time as a new manager.

  • “From mess comes what’s next” This is from Mark Pollard’s “Strategy is Your Words,” a fantastic book about strategic planning. I think it applies to every aspect of our lives, including that point in a project that feels impossible.

  • Feedback is a gift; unsolicited feedback is a crime: I learned the hard way that giving unprompted feedback - despite all the best intentions - is not a recipe for success. Avoid unless it’s glowing.

  • Assume your colleagues have the best intentions: This was a Dick Costolo masterpiece, when he ran Twitter. If we start from this place, every challenge is an opportunity to learn from each other

  • We’re never as good or bad as they say: Another Dick C gem specifically about how our stories and businesses are reflected on in the public arena.

  • Things that matter x things you can control: That’s where we focus. Alex Josephson, VP of Twitter Next and Agency and my fantastic manager for over 5 years shared this often. It helped us stay grounded and calm in times of change, of which there were many. I don’t know the original creator to credit this to.


Header photo by Simone Hutsch on Unsplash


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The impact

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The new