The new
Marketing is about connecting brands and audiences, and in order to do it well - we have to stay current. With the sudden rise of generative AI technologies, it’d be weird if you weren’t feeling a bit overwhelmed.
As with anything new and scary, we have two choices. Avoid the thing that we fear, or get to know it. I’ve been getting to know AI, and specifically how it can be deployed throughout the marketing process.
What I’ve learned:
AI is like a personal assistant or intern. Wielding it well can increase your output, and make your your work stronger and faster. And like having a good assistant, the way they support you is only as good as how you ask. Learning how to extract the right information from tools like ChatGPT is half the battle, and takes practice. Go, play.
AI is like a good student - it doesn’t like to appear wrong. It will lie, it will produce a wrong answer in order to give one, and it does all of this with the utmost confidence. You have to cross-check the information, and really should not rely on it for important things which you are not skilled at critiquing.
It’s early days. What’s happened is phenomenal, and the leaps that are taking place each week are mind boggling. With the release of OpenAI’s GPTs, and the ability for anyone to use natural language to build a chatbot, we have entered another new chapter. Still, we have far to go. In my early experimentation with the GPTs (I made a Gift Concierge), I noticed it was quite poor at studying the context material provided - and seems to base most of it’s output on it’s broader training + guidance from the prompt. That said, it’s also crazy good, and is giving a quality of gift ideas I could only dream of!
📸 Header photo by Milad Fakurian on Unsplash
